Entered By: WEARE3FOLD LTD

Hilton’s “Stay Like” initiative is designed to transform perceptions of the Hilton brand by offering immersive, unique experiences that connect with Gen-Z and Millennial travellers. Launched in 2024 in the US, the programme began with “Stay Like an Infinite Icon” and “Stay Like Wicked,” and expanded to the UK in 2025 to include partnerships with McLaren Racing and the Football Association (FA). The “Stay Like McLaren Racing” suite at The Trafalgar St James allowed fans to experience the world of McLaren during a major F1 event, celebrating 20 years of partnership. Stay Like the England Teams” was a unique experience that blended signature Hilton hospitality with England’s number one passion: football. Superfans were invited to step into the home away from home of their football heroes at the iconic Hilton at St George’s Park, the official training grounds of the England Teams.