PREM RUGBY
PREM Rugby has transformed in the last 12 months with a supercharged re-brand, record-breaking sell-out Final and industry-leading commercial growth – resulting in Red Bull’s headline buyout of Newcastle.
Our bold repositioning and player-led content sparked a surge in fan engagement and interest and is supported by a five-year TNT Sports extension alongside long-standing title partner Gallagher.
Financial performance is strong as the PREM clubs are forecast to exceed £200m in revenue for the first time ever.
Strengthened governance through the innovative Financial Monitoring Panel, our world-leading Salary Cap and reinforced RFU relationship is underpinning incoming investment.
A first-ever league charity partnership with Mental Health UK, the expansion of Project Rugby past 140,000 participants and the new Touchline Academy underline deep community impact.
With record-breaking TV viewership (+32%), soaring social engagement (+83%) and a Final on track to be the fastest-ever sold, we are becoming the most-loved league in rugby.