Chelsea reveal Live Nation as sleeve sponsor
Chelsea have revealed entertainment company Live Nation as a principal partner of the club for the remainder of the 2024/25 season.
The agreement will see Live Nation’s logo feature on the sleeves of Chelsea men’s and women’s team kits.
Live Nation replaces events and ticketing platform Fever, which became the club’s principal partner and sleeve sponsor last August.
Chelsea kits featuring Live Nation branding were on display for the first time during their FA Cup clash against Brighton on Saturday 8th February.
The Blues’ latest partnership follows recent deals with cloud communications firm Twilio, and with Roobet across Latin America and Canada.
“We are excited to welcome Live Nation to the club and our family of partners,” said Casprr Stylsvig, Chief Revenue Officer at Chelsea.
“To work in partnership with such a globally recognised company, at a time when our focus is on growth and innovation, will bring huge value to the club.”
Glen Littlewood, SVP of Marketing at Live Nation UK, added, “The power of live entertainment is key to our business, and although that entertainment usually takes place onstage for us, we look forward to playing our small part in the magic that takes place on-pitch with this partnership with Chelsea.”
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