Cinch Appoints Pitch Marketing Group To Activate Sports Partnerships
Online car buying platform cinch has appointed Pitch Marketing Group to activate its sports partnerships after a competitive pitch process.
The agency will become cinch’s retained sponsorship activation agency, and will be responsible for the activation of the brand’s high-profile sports partnerships, which have grown in recent months to include new cricket, football, tennis and rugby deals.
Since its launch in October 2020, the brand has followed up a national ad campaign by signing a host of sponsorship deals in sport, including an Official Sleeve Partnership with Tottenham Hotspur, a naming rights deal with the LTA for the cinch Championships at The Queen’s Club, Principal Partnership of England Cricket with the ECB, and a deal with Northampton Saints which includes back-of-shirt branding.
The new business win will see Pitch Marketing Group’s specialist sponsorship division, Pitch Partnerships, begin an integrated marketing campaign to incorporate creative services, branded content production, PR, social media strategy, and immersive events and experiences across the brand’s partnerships.
“We’re excited to partner with Pitch Marketing Group and activate their standout creative ideas,” said Robert Bridge, Chief Customer Officer, cinch.
“While the pitch process was highly competitive with impressive responses from all the agencies involved, we felt Pitch best suited the cinch ethos of doing things differently with some really fun and engaging ideas to reach the biggest possible audiences, both at home, and in front of fans, home or away. We have big ambitions and we’re now well into writing the playbook for how our sports partnerships can play their part in achieving them.”
Chris Allen, Managing Director at Pitch Marketing Group, added: “Not only is this a huge win for Pitch Partnerships, but the agency as a whole, with a remit that extends into our specialist PR and content production teams as well.
“Cinch’s ambition and portfolio of sports partnerships give us the unique opportunity to create end-to-end marketing campaigns that span numerous sports and events. As an independent, entrepreneurial agency that prides itself on reaching the biggest possible audiences, our approach matches with cinch’s ambitious growth plans, and it feels like a great partnership already. This news has marked the strongest start to the year we could have hoped for.”
