ICC Launches ‘Out Of This World’ Campaign

The International Cricket Council (ICC) has unveiled its latest film to promote the T20 Men’s World Cup 2024, taking place this June in the West Indies and the US.

In colloboration with UK sports marketing agency MATTA, the campaign, Out Of This World, has been launched with 100 days to go until the tournamnet kicks off.

Matt Campell, Executive Creative Director at MATTA, said, “Our ‘Out Of This World‘ campaign perfectly encapsulates the energy, excitement, and universal appeal of T20 cricket. This TVC is a testament to the team’s creative prowess in delivering engaging and memorable content that resonates with audiences worldwide.”

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