Marylebone Cricket Club (MCC) has revealed Majestic Wine as the official wine and spirits supplier at Lord’s Cricket Ground.
Majestic previously supplied the iconic venue between 2012 and 2019.
Under the new agreement, the company will provide all wine and spirits at the 211-year-old ground, including MCC’s own-label wine and champagne, and will take over the Wine Bar behind the Warner Stand.
The British wine retailer will also join the MCC Extras Affiliates programme, which offers benefits to MCC Members.
This agreement follows the December 2024 partnership between MCC and BrewDog, which became the official beer supplier at Lord’s.
“Our goal is to ensure that every aspect of our Members and other visitors experience at Lord’s is as enjoyable as we can make it, from our exceptional customer service, to the unrivalled match play experience, to the world class food and drink that tops off a perfect day at the cricket,” said Andy Muggleton, Commercial Director at MCC.
“We’re delighted to be back in partnership with Majestic who I know share this goal and we look forward to seeing the Majestic offering being enjoyed by all.”
Castore and Fanatics have produced a new clothing range to commemorate the legacy of Goodison Park.
The Everton Matchday collection incorporates design elements inspired by features of the Bullens Road stand, the Park End gates, and St Luke’s Church. The abstract print includes key dates from the stadium’s history, as well as its longitude and latitude coordinates.
The range comes ahead of Everton’s planned move to Bramley-Moore Dock Stadium and includes a training T-shirt, quarter-zip training top, and anthem jacket. The design features an all-blue colour scheme, including Cambridge Blue, which was worn by Everton’s first team at Goodison Park between 1892 and 1901.
The Everton men’s senior team first wore the anthem jackets before their Premier League match against Liverpool at Goodison Park on Wednesday, 12th February, which was the final Merserside Derby to be played at the venue.
International Federation of Sport Climbing (IFSC) has appointed UK-headquartered sports advisory firm IRIS Sport Media as its long-term exclusive global partner.
Recruited to ‘develop and grow the sport’, IRIS will provide a ‘360-degree service to the world governing body of climbing, representing and advising the organisation on a wide range of commercial areas, including media rights, sponsorship, investment and hosting.’
The collaboration is set to run for the next two Olympic cycles until the 2032 Games in Brisbane, Australia.
“This appointment, I believe, marks the next evolution in climbing as we move into the LA28 cycle – a cycle where we become a full programme Olympic sport,” said Marco Scolaris, President at IFSC.
“I look forward to the future with great anticipation. Climbing has no limits of where it can go, and now the IFSC and IRIS will take the journey together.”
Luca Baldanza, Account Director, IRIS Sport Media, added, “We are delighted to have been chosen by the IFSC to help them evolve the sport and take it to the next level. Climbing is one of the world’s fastest growing sports and has been a huge success at the last two Olympics with excellent viewing figures.”
“We believe there is an appetite for more and there are exciting plans ahead to stage more events for fans and viewers and increase the commercial opportunities for the business.”
Wigan Warriors have extended their longstanding partnership with Davanti Tyres for a further three years.
A partner since 2020, the multi-year renewal will see Super League rugby club Wigan Warriors continue to support the brand’s objective ‘to further increase its presence within the UK and internationally’, with the new deal running until the end of the 2028 Super League season.
The international tyre brand currently benefits from having its logo on the upper back of the men’s and women’s first team playing shirts, as well as co-branded social media content.
“We are thrilled to further extend our partnership with Davanti Tyres,” said Rebecca Webb, Head of Partnerships at Wigan Warriors.
“This partnership has gone from strength to strength, we’re incredibly proud of the successes seen to date and the high-quality activations we’ve been able to deliver in collaboration with Davanti.
“With shared values of high performance and community engagement, we’ve successfully worked together to achieve fantastic results and look forward to building on this success to further grow the partnership as we deliver further exciting projects for our fans in the coming years.’’
Rugby League Commercial has announced a new extended partnership with Glen’s Vodka and Loch Lomond Group.
The three-year extension has been announced ahead of the 2025 Super League return and will see Glen’s Vodka remain the ‘Spirit of Super League’ until 2027.
The Glen’s Vodka brand will remain prominent at Super League fixtures and across digital platforms, as well as through their ongoing support of the Super League Player of the Month award.
Rhodri Jones, Managing Director of RL Commercial, said, “We are delighted to have agreed a new long-term partnership with the Loch Lomond Group, having forged a close and fruitful relationship over the last four seasons.
“It has been our first partnership of this type, bringing us alongside the likes of the SPFL and the Men’s and Women’s Open, and now Glen’s Vodka will remain the Spirit of Super League until at least 2027.”
Sale Sharks and Bentley Manchester have signed a new partnership which will see the luxury car brand sponsor the club’s premium hospitality suite.
‘Club 1861 presented by Bentley Manchester’ is the highest level of matchday hospitality available at the Salford Community Stadium.
Bentley Manchester will also sponsor the player of the match award, presented in the suite after each home game.
“Bentley Manchester is an iconic brand and we’re really excited to build on our existing relationship to grow and develop both this partnership and our premium hospitality offering in Club 1861,” said Luisa D’Aprano, Commercial Director at Sale Sharks.
“We want to partner with brands who share our values and our ambition, to help us build an elite club on and off the pitch and Bentley Manchester align perfectly with that vision.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
