Shorts: Williams Racing, England Netball, CAA

Williams Racing have signed a new partnership that designates Built For Athletes as the team’s official luggage supplier.

Under the agreement, the fitness brand will supply the Formula 1 outfit with bags and luggage throughout the season.

Williams will also launch a limited edition co-branded product range,, which will be available for purchase.

The announcement comes ahead of the 2025 Formula 1 campaign, which commences next month.

“We are excited to be expanding our partnerships further in the sport of F1 and supporting the Williams Racing Formula 1 team through the relentless schedule of the 2025 race season,” said Nick Costello, Founder of Built for Athletes.

“The range is perfectly curated to provide premium yet practical bags and luggage for all nature of trips, and there’s plenty more to come throughout the year.”

England Netball has partnered with Science in Sport (SiS) in a multi-year agreement as the Vitality Roses prepare for the 2027 Netball World Cup.

The performance nutrition brand will provide the Vitality Roses and Future Roses with a range of products designed to support energy, hydration, and recovery as part of their elite training programmes.

The partnership began at the 2024 Vitality Netball Nations Cup, where SiS supplied sports nutrition products to the team.

David Parsons, Director of Performance at England Netball said, “To have the support of a world-leading brand providing the Vitality Roses with the products they need to reach their full potential is of vital importance as we continue to push the boundaries off the court to innovate and take our world-leading game to new audiences.”

England Netball joins a range of elite sports and clients backed by SiS, including British Rowing, Saracens, Tottenham Hotspur and Loughborough University.

CAA Sports has expanded its international growth strategy with the appointments of Lucy Englander and Jonathan Davies.

Englander has joined CAA Sports Property Sales after eight years as Commercial Director at Saracens Group, where she oversaw sponsorship, hospitality, ticketing, and events, securing more than £50m in sponsorship transactions.

She previously held senior roles at Samsung and Progressive Sports & Entertainment Marketing. At CAA Sports, Englander will develop sponsorship opportunities for clients including Formula 1, Oracle Red Bull Racing, and Riot Games, as well as global football rightsholders.

Davies has joined CAA Executive Search as a Partner, bringing over 25 years of experience in media and entertainment. He has held leadership roles at Saatchi & Saatchi, CNN International, and Eurosport.

These appointments follow the promotions of Lianne Adamopoulos, Tom Brooke, and Oliver Acutt within CAA Sports.

Matthew O’Donohoe, President, CAA Sports International, said, “CAA Sports has experienced remarkable growth over the past few years, culminating in record-breaking results across all areas in 2024.

“With 2025 off to an incredibly strong start, we are entering the year with great momentum, strengthened by exceptional new talent joining our business and the quality of our teams across our offices in London, Munich, and Singapore.”

Pay-TV network Premier Sports has unveiled a new partnership with streaming service STV player in Scotland.

Through the new deal, viewers who sign up for STV player will have access to three 24/7 Premier Sports channels for the price of a standalone Premier Sports subscription.

Premier Sports’ content offering includes the Scottish Premiership, Scottish Cup, as well as rugby union’s Champions Cup, EPCR Challenge Cup, the United Rugby Championship (URC), and Top 14.

The broadcaster also holds rights to LaLiga, the Coppa Italia, the NHL, and the DFB Pokal.

“We’re thrilled to be partnering with Premier Sports to offer viewers the perfect mix of ad-free TV shows and thrilling live sport all in the one place,” said Richard Williams, Managing Director at STV Digital.

“This partnership with Premier Sports significantly elevates the sports offering via our platform whilst, at the same time, bringing our vast range of high-quality content to a raft of new viewers.”

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