Eleven Unveils Aggressive UK Pricing

05 Aug 2018 | james.sanwell@benchmarksport.com

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Eleven Sports has confirmed its UK pricing plan, setting out its stall as a disruptor to the UK sports broadcast market.

The global provider is preparing to launch its first UK channels this week with free and exclusive coverage of the PGA Championships.

Moving forward, fans will have the choice of monthly or annual subscription packages – priced at £5.99 and £59.99 respectively.

A subscription will unlock access to all of Eleven’s content across its online streaming platforms, including two new mobile apps to be launched this week.

Earlier this summer, Eleven Sports made a bold entry into the UK market, snapping up exclusive rights to every LaLiga and Serie A game, alongside top-flight action from Sweden, China and the Netherlands.

A new deal to replace BT Sport as the home of UFC in the UK is also expected to be confirmed in coming weeks.

Announcing the new pricing structure, Eleven Sports emphasised the flexibility and competitiveness of its plan, with additional promotions including a seven-day free trial, early-bird annual subscription rate and plans to offer one-off, high-profile matches for free.

Eleven Sports’ executive chairman and CEO Mark Watson said: “When fans subscribe to Eleven Sports through us they are getting pure sport, without any add-ons, bundles or contracts.

“We have built our business and our reputation in our global markets through our ‘For The Fans’ strategy that is underpinned by our accessibility and our engaging, localised approach that enables fans to get closer to the action. The highly competitive and flexible pricing plan that we have announced today supports this approach and provides excellent value for fans in the UK and Ireland.”

Watson was previously the architect of BT’s move into broadcast sport as an aggressive challenger to Sky Sports in the early part of the decade.

He is reportedly leading discussions to make Eleven content available on other broadcast platforms – potentially including Sky and BT Sport – following an approach that Eleven has adopted in other geographical markets.