Two Circles To Support National Lacrosse League
Data-driven sports marketing agency Two Circles has been appointed by The National Lacrosse League as part of the NLL’s plans to help drive business growth.
Under the agreement, the data-driven agency has been tasked with assisting North America’s premier professional indoor lacrosse league drive growth across its business, with a specific focus on game day and digital media.
Since being established in 1986, the NLL has evolved the third most-attended professional indoor sports competition in the world, behind only the NHL and NBA.
Two Circles, twice named Agency of the Year at the BT Sport Industry Awards, will work with its central Team Services function to help the NLL better understand its fans and its position within the North American sports market.
The NLL comprises teams across the United States and Canada and will see expansion franchises from both New York and Halifax from the 2019-20 season.
The agency’s brief will include helping the 13 teams grow revenues through more effective sales and marketing strategies. Its support will include driving growth in overall attendance, ticket revenue and in the value of the league’s digital media rights portfolio.
The data-driven sport specialist is to also introduce leading technology in marketing to support and execute the NLL’s new data-driven approach.
Sam Yardley, SVP Consulting at Two Circles, said: “The NLL has established itself as one of the world’s most popular indoor sports competitions, but we believe it has only scratched the surface with the growth it can drive in its business. We’re excited to be working with such an ambitious rights-holder and seeing the positive results of our partnership.”
Commenting on the partnership, Nick Sakiewicz, NLL Commissioner, added: “We’re delighted to be working with an agency with such a strong domestic and international track record.
“As the NLL continues to grow in popularity, there are huge business opportunities for our teams.
“Two Circles will play a central role in our ambitions to better understand who our fans are and what they want. We will then use that insight to drive greater fan engagement, improve the viewing experience and grow attendance.”
The NLL becomes Two Circles’ latest North American rights-holder partner, joining the NFL National Football League (NFL), Major League Soccer (MLS), Association of Volleyball Professionals (AVP) and FC Cincinnati.
