2012 Sponsors Mark 2-year Milestone
The sponsors of the London 2012 Olympic Games marked the two-years to go landmark by using different marketing initiatives.
There is now 34 commercial sponsors of the Games that have raising over £650m and 36 licensees who will be manufacturing and selling over 10,000 individual pieces of London 2012 merchandise.
??To mark the fact that the Games are two years away Visa provided 70 of their Visa Team 2012 athletes to join in with the celebrations at the Olympic Park.
??Omega provided the starting blocks for Michael Johnson to use in the Olympic Stadium as he sprinted around the new track provided by Mondo.??
Panasonic had a giant screen in Trafalgar Square, London to celebrate the day with various entertainment initiatives taking place throughout the day.??
BA pilots and Eurostar drivers announced to passengers arriving in London that the day marked exactly Two Years to Go until the Opening Ceremony of the Olympic Games.
BT launched the next stage of the ‘Road to London 2012’ exhibition in partnership with the National Portrait Gallery.??
The flagship John Lewis store on Oxford Street featured a window display with London 2012 merchandise.
UPS delivered the stock of Wenlock and Mandeville soft toys to the London 2012 shop.
Royal Mail has issued the latest set of London 2012 stamps featuring 10 Olympic and Paralympic sports including hockey, goalball, football, taekwondo and BMX cycling.
And the Royal Mint issued a commemorative ‘2 Years to Go’ coin.
The 2010 UK Countdown to London 2012 £5 coin is the second in a series of four coins being launched annually from 2009 until 2012 and is available in gold, silver and cupro-nickel.
