23 Capital Appoints New Global CMO
23 Capital has appointed Darrell McLennan Fordyce as its new Global CMO.
McLennan Fordyce will join the London office of the capital and solutions provider, which focuses exclusively on the sports, music and entertainment sectors, while his remit will be to build the 23 Capital brand across the world and working with the company’s origination and strategy teams.
As well as serving as a judge for the upcoming Sport Industry Awards 2020, McLennan Fordyce previously worked with Pembroke VCT and has also held senior roles across the industry, including Head of Sports and Games Marketing, Orange and Senior Director, Marketing and Communications, NBA.
He has also worked with WPP and Ivory Worldwide as well as advising on bids to host the Ryder Cup, Volvo Ocean Race and America’s Cup.
Stephen Duval, Co-Founder, 23 Capital said: “Darrell joins 23 at an exciting time in our growth and brings a wealth of marketing and media experience that will help shape the business as we continue to explore opportunities across new sectors and markets.”
Darrell McLennan Fordyce added: “Having seen all sides of our industry, from brand to rights holder, agency to governing body, I am excited to join 23 Capital who represent a refreshing and dynamic approach to the sports, media and entertainment industry. Jason Traub and Stephen Duval have built a fantastic team and I look forward to helping 23 Capital realize their ambition to be the pre-eminent provider of capital and solutions to the Sports, Music and Entertainment sectors.”
