90min Increases Total Funding
90min, the global football media and technology company, has announced the closing of a $15m investment round, bringing its total funding since inception to $39m.
The round was led by German media group ProSiebenSat.1 Media SE, joined by 90min’s existing backers Battery Ventures, Dawn Capital and Gemini Ventures.
The proceeds will serve to boost 90min’s global expansion, introduce new sports brands, and enhance its technology-enabled platform.
Following the round, 90min and ProSiebenSat.1 will launch joint venture targeting the German football market with a combined digital offering.
Asaf Peled, 90min founder and CEO stated: “We are very proud to have a top tier media group like ProSiebenSat.1 join us as a strategic investor and partner, in line with our expansion into video, sports rights and eventually digital TV. While 90min has been growing as a consumer brand, teaming up with ProSiebenSat.1 reflects the company’s enhanced focus on strategic media partnerships driven by our open technology platform”.
Zeljko Karajica, chief officer Sports Business ProSiebenSat.1 Media SE added: “We are excited to lead this investment round and partner with one of the world’s largest football content platforms. It is a great strategic fit for our digital sports portfolio and we look forward to establishing 90min as a leading brand in Germany”.
