Adams Named As IOC Comms Chief
The International Olympic Committee has announced the appointment of Mark Adams as its new director of communications, replacing the long-standing Giselle Davies who left the organisation following the Beijing Games last year.
The British-born Adams, 45, will take up his new position at the end of May and is joining the IOC from the World Economic Forum in Geneva, Switzerland, where he was managing director and head of media and communications.
A former journalist, Adams started his career as a reporter and producer for BBC Radio before moving to ITN/ITV in London as Evening News programme editor and as the producer responsible for weekend sports coverage.
In 1996, he became the launch programme editor of Channel 5 News, where he created an entirely new format of producing the news to attract a young audience.
He then joined multilingual and pan-European television news channel Euronews, in Lyon, as editorial director, where he led a team of 250 working in seven languages, before taking on his current role at the Forum.
