Adecco Becomes Latest Tier Two Sponsor For 2012
As the number of employees around the Games continue to increase, human resource company Adecco has become the latest brand to sign up as a Tier Two Supporter to London 2012.
Included in the deal, Adecco has been made the Official Recruitment Services Supplier and will become responsible for The London Organising Committee of the Olympic Games and Paralympic Games’ permanent and temporary recruitment between now and 2012. The Fortune Global 500 company will also support LOCOG’s staff in preparing for the next stage of their careers following the conclusion of the Games.
Adecco was appointed as LOCOG is set to double in size in 2009 and will have a workforce in the thousands at the time of the Games.
London 2012 officials claimed Adecco has a strong track record of recruiting for high-profile events. It was a domestic commercial partner for Sydney 2000, Torino 2006 and the Manchester Commonwealth Games of 2002. Adecco also works with the International Olympic Committee on the ‘Athletes’ Career Programme’, which supports Olympic and Paralympic athletes’ transition into work after competition.
‘Adecco is the global leader in Human Resources services and will play a vital role in our preparations – put simply, the quality of the people we hire will have a direct impact on the success of the Games and having a world-class team will help ensure we deliver a memorable Games,’ London 2012 chairman Sebastian Coe said.
‘2009 will see LOCOG go through a number of changes as we start to move from our planning phase to delivery phase – we will double in size this year and Adecco working in partnership with our own HR team will ensure we hire the right people in the right roles.’
With a £2bn budget for staging the Olympic Games and Paralympic Games, LOCOG now has seven domestic Tier One Partners – adidas, BP, British Airways, BT, EDF Energy, Lloyds TSB and Nortel – and now three domestic Tier Two Supporters: Adecco, Cadbury and Deloitte.
The Worldwide Olympic Partners signed up for the 2012 Olympics are Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.
