Agencies Unite To Launch Rings Marketing

Four leading sports marketing agencies have united forces to create a joint
venture, trading under the name Rings Marketing, offering companies the complete
range of consulting and activation support for potential Olympic partnerships
ahead of London 2012.

Sportsworld, brandRapport, b-focused and Spring Worldwide have united to
create the new entity which will trade under the name Rings Marketing.

Rings Marketing will work with companies initially to develop strategic
solutions which satisfy their brand and business objectives, and subsequently
develop and implement unrivalled activation, hospitality and legacy programmes.

The venture combines the strengths of a number of key industry executives led
by Chad Lion-Cachet, CEO of event hospitality and travel company Sportsworld;
former British Olympic Association director of marketing and b-focused managing
director Marzena Bogdanowicz; and chief executive of Spring Worldwide, Ian
Jarman.