Asics Europe Announces 7% Sales Increase
ASICS Europe has revealed an overall sales increase of 7% between January and June 2013 driven by a 48% growth in running apparel as well as continued growth in performance running footwear.
The brand’s running footwear increased by 9%, while its tennis apparel sales grew by the 40%. The regions that have contributed to the revenue growth across Europe include ASICS Germany, France, Spain, Benelux and Scandinavia. Meanwhile ASICS Austria, Poland, Russia and the European distributors delivered double digit growth figures, while sales in ASICS’ own retail outlets increased by 60%.
Alistair Cameron, CEO of ASICS Europe B.V.said: ‘Despite trading conditions which continue to be challenging, ASICS Europe have followed up our excellent growth from 2012 into the first half of 2013. We are particularly pleased by the great success of our running apparel and our sustained position as the number one performance brand.’
Cameron added: ‘With the recent signing of South African Rugby Union and Australian Rugby Union, as well as the launch of Muscle Support apparel and a revolutionary new concept in natural running footwear – Super J33 – in 2014, ASICS continues to show performance leadership. We expect the second half of 2013 to continue the upward trend of the first half of the year.’
