Asics Reports Financial Results
ASICS has announced a sales increase of 8% in Europe for the third quarter of 2012. The brand saw a sharp rise in sales in its performance running products and footwear which rose by 40% and 10% respectively.
The brand was also boosted by strong sales figures acorss Europe with Germany, France, Spain, Poland and Russia all reporting double-digit growth. ASICS is aiming to continue its media presence in 2013 with a new advertising and digital marketing campaign called ‘Journey of Improvement’.
ASICS has also recently announced a four-year sponsorship and kit supply deal with the French Athletics Federation and signed Gaël Monfils as a brand ambassador in tennis.
Alistair Cameron, CEO of ASICS Europe B.V. commented: ‘The first three quarters of 2012 were challenging for ASICS in Europe following the strategic decision to terminate a number of high profile accounts as part of the re-positioning of the brand across Europe through the implementation of a selective distribution policy. Despite this realignment and difficult trading conditions we achieved strong growth above 8%.’
Cameron added: ‘Our running performance, tennis and apparel results were all outstanding. We expect 2013 to be strong and the trend for performance ASICS products continues unabated thanks to our continued investment in TV advertising which helps us grow brand awareness and brand meaning.’
