Atos Pledges Personal Best For London

Atos, the worldwide IT Partner of the Olympic and Paralympic Games, has unveiled its new marketing platform ahead of London 2012: Personal Bests to Everyone’s Progress. 

The announcement comes as Atos, together with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), successfully completed the final Technical Rehearsal of the Games IT system, marking the culmination of more than 200,000 hours of testing.

Personal Bests to Everyone’s Progress focuses on the role Atos plays in delivering the London 2012 Olympic and Paralympic Games – the largest sports IT contract of all time.   

To support the campaign, key people responsible for the successful delivery of London 2012 have made personal best pledges, with each pledge representing a personal ambition for the Games.

The first four pledges were:

Thierry Breton, Chairman and CEO, Atos 

“I will inspire the Atos team of Business Technologists for London 2012 to achieve their Personal Bests for the Games and flawlessly design, deliver and manage the world’s largest sports IT contract.” 

Jacques Rogge, President, International Olympic Committee 

“I will do my utmost, on behalf of the IOC, to ensure the Olympic Values are shared across the globe.” 

Seb Coe, Chair, London 2012 Organising Committee 

“I will give my personal best to use the London 2012 Games to inspire a generation through the power of sport and help create lasting change for Britain and the rest of the world.” 

Steve Cram, UK London 2012 Ambassador, Atos 

“I will strive to enhance the viewer’s experience during London 2012 with real-time, relevant information on the athletes and their achievements.” 

Commenting on the launch of the Personal Bests campaign, Patrick Adiba, Executive Vice President, Olympics and Major Events at Atos said: ‘It’s fitting for us to put our Business Technologists at the heart of this campaign because it is their unwavering dedication to achieve their personal bests that has enabled us to produce outstanding results at every Olympic and Paralympic Games since our contract began with Salt Lake City in 2002.’   

‘Our Personal Bests pledge will help galvanise the entire company and drive us towards our goal of making London 2012 the benchmark for technology at future major sporting events.  I would like to thank Jacques Rogge, Seb Coe, and Steve Cram for joining our CEO, Thierry Breton, in making the first pledges.’