Bein Media Group Appoints New Vice President

beIN MEDIA GROUP has appointed Martin Aurenche as its new vice president of sports content, responsible for the group’s media rights acquisitions and distribution around the world.

The move comes just weeks after Yousef Al-Obaidly was appointed as CEO of the group, which holds the single largest portfolio of sports rights of any global broadcaster in the world.

Aurenche’s promotion comes after he led beIN Media Group’s rapid expansion and success over the past few years, having been with the group when it launched its first channel in France in 2012. He has managed major relationships with international rights holders as well as negotiating key acquisitions. 

A qualified lawyer, Aurenche will now lead and manage beIN Media Group’s central acquisitions team globally, responsible for both rights acquisition and distribution but also focused on the group’s important interests and operations in the Americas and Asia.

Commenting on the appointment Yousef Al-Obaidly, CEO of beIN Media Group, stated: “I’m delighted to announce Martin’s appointment as vice president of sports content for beIN Media Group. 

“I’ve worked closely with Martin over the past seven years and his knowledge, experience and reputation across the industry is second to none and will be a real asset as we embark on the next phase of our international growth.”

Martin Aurenche, vice president of sports content of beIN Media Group, said: “I’m thrilled to take on this new position at such an exciting time for beIN Media Group.

“During my time with the group it’s been an honour to see and help it transform into the leading sport and entertainment network that it is today.

“I look forward to continuing to work with our teams to strategically invest in premium rights in existing and new markets so we continue to deliver value for our partners and most importantly  give our subscribers the best content and viewing experience on the market.”

Earlier this month, Martin headed the beIN negotiation team that secured Ligue 2 rights in France for a four-year deal, adding beIN’s existing rights to Ligue 1. He also secured UEFA Champions League and UEFA Europa League rights for Digiturk, beIN’s biggest pay-TV network in Turkey until 2021.