Bmw Launches London 2012 Initiative
BMW, the official automotive partner of the London 2012 Olympics and Paralympics, has launched a new sporting initiative to support Team GB and ParalympicsGB as they prepare for the Games.
So far, eight athletes have been signed up to partake in the BMW London 2012 Performance Programme, including diver Tom Daley and gymnast Louis Smith.
The initiative was launched in London yesterday and the car manufacturer will look to expand its athlete pool to 25 in the coming months.
Amy Williams, Martyn Bernard, Ellie Symonds, Mark Hunter and triathlon siblings Alistair and Jonathan Brownlee are the other athletes that have signed up to the initiative.
All athletes will have exclusive use of a BMW car in the lead up to the Games and other plans are in development of how to utilise the German car manufacturers performance expertise.
As the official automotive partner of the London 2012 Olympics and Paralympics, BMW will dispatch around 4,000 cars to be used at the Games.
To celebrate being part of the BMW initiative and England’s glorious Ashes victory, Tom Daley and Louis Smith replicated the Savage Sprinkler dance made famous by Graeme Swann Down Under – see the video here.
