Boa Signs Thomas Lyte Partnership
The British Olympic Association (BOA) has unveiled a new partnership with luxury lifestyle brand Thomas Lyte, the creators of the iconic BT Sport Industry Award trophies (pictured).
The brand, which has also manufactured trophies including the Ryder Cup and Rugby World Cup, will produce the BOA’s first exclusive range of luxury leather and silver goods as part of the deal.
The range will include a variety of products including leather wallets, bags, diaries, silver cufflinks, key rings and stationery.
Leah Davies, marketing manager for Team GB, said of the deal: ‘For millions of Team GB fans throughout the United Kingdom, the Thomas Lyte Team GB range provides an opportunity to connect with, and show their support for Team GB at the upcoming Sochi 2014 Olympic winter Games and those on their journey to the Rio 2016 Olympic Games.’
Thomas Lyte’s chief executive Kevin Baker added: ‘It is an opportunity for us to promote one of the most important sporting organisations in the country, and we are very pleased with the range of products we have been able to produce. With our existing links and knowledge of the sporting industry, Team GB was the natural licensing partner for us to join forces with, and we feel privileged to be associated with such an iconic and patriotic organisation.’
For a chance to get your hands on your own Thomas Lyte masterpiece, you have until 6th December to submit your entries for the BT Sport Industry Awards 2014. Enter now.
