Boa Unveils Ftse 100 Partnership Scheme
The British Olympic Association is launching a new scheme which partners FTSE 100 companies with individual national governing bodies of Olympic sports with a view to sharing best practice ahead of London 2012.
The FTSE-British Olympic Association Partnership Initiative is designed to help the BOA reach its aspirational goal of fourth place in the 2012 Olympic medal table.
The FTSE 100 companies entering the scheme will provide the national governing bodies with skills and knowledge transfer to enable them to deliver the best service to Olympic athletes.
The BOA is at pains to emphasise that the partnerships will not see any exchange of money and should not be viewed in a similar light to sponsorship deals.
‘It’s a transfer of knowledge, not a sponsorship scheme,’ said British Olympic Association elite performance director Sir Clive Woodward. ‘This is about partnering people up on a long term process.
‘This is about really putting best practices into the sports. It’s not about money, the money is a totally separate deal. We’re talking about long term partnerships here, hopefully way, way beyond 2012 to form real good business partnerships between the sports. That is priceless.’
The London 2012 organising committee still has a £750m target to reach in terms of collating revenue from potential sponsors while Chancellor Gordon Brown has laid a similarly tough target of a further £100m at the door of the national governing bodies in order to guarantee increased governmental funding.
