Boom Ents Launches Sports Division Boom Sport
Boom ENTS, a marketing agency for the entertainment, live event and experience industries, has announced the launch of Boom SPORT as its new sports division.
Boom SPORT has been created to target the market for a full-service agency with experience in selling scalable live experiences and events alongside a sound understanding of sport.
The new sport focussed division launches with two new clients; basketball team London Lions and London Playing Fields Foundation, whose vision is to create a more cohesive London by encouraging more people to play sport on accessible, affordable and attractive playing fields.
Boom SPORT specialises in creative planning and strategy, sponsorship and partnership database marketing, social media, media buying and design services, and pricing and ticket solutions.
The arrival of Boom SPORT builds on the success of Boom ENTS, launched in 2012 by Dawn Farrow, founder and CEO, which today has a marketing team of 17 based at its London offices. Over the last six years, Boom ENTS has driven audiences of millions to more than 170 live events as diverse as The Luna Cinema, Grand Designs Live, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, and the immersive experience Alice’s Adventures Underground as well as sports events such as an evening with Boycott & Aggers and Freddie Flintoff 2nd Innings.
Earlier this year, Andrew Slater joined Boom ENTS as client services and business development director and to create Boom SPORT of which he is founding director. Andrew has worked across some of the best known brands and events in sport, including the British & Irish Lions Tour, Rugby World Cup 2015 and Team Sky Sky Ride. His experience covers elite level ticketing to grassroots participation, e-commerce and retail.
Dawn Farrow, founder and CEO of Boom ENTS and Boom SPORT, comments: “It’s great to launch Boom SPORT as we continue to grow the business. Sport has evolved hugely as an industry; it’s all about fans and followers having a great live experience whether that be participating in sport or watching. Our expertise in live event marketing and Andrew’s sports background and understanding of the industry brings a unique approach to what we’re offering. We are an agency that not only has a passion for sport but also the knowledge and experience in how to position and sell sports events.”
Andrew Slater, founding director of Boom SPORT, added: “The principals are the same for all live events whether they be a festival, TV show live event, theatre, touring show or live sports event. Our strength is combining highly creative marketing campaigns with analytics to raise awareness, bring in large audiences and maximise ticket sales. We are excited to bring creative ideas and fresh thinking with Boom SPORT to ultimately boost ticket sales, attract new audiences and encourage existing audiences to return.”
