BP Signs As London 2012 Sponsor
BP is the latest brand to sign up as a top-tier domestic sponsor to the London 2012 Olympics and Paralympics – the sixth company to take up the highest level of affiliation with the Games.
As the official oil and gas partner and London 2012’s third sustainability partner, BP will be responsible for providing fuelling facilities for the vehicles required to keep the Games moving.
In addition, BP will provide Liquefied Petroleum Gas (LPG) for catering, vehicle washing facilities and technical support services, including a system for tracking and reporting carbon emissions.
BP aims to support the four-year Cultural Olympiad programme, building upon its long-standing and extensive arts, culture and education initiatives. Through touring exhibitions and outreach programmes, it is hoped that these initiatives will provide opportunities to promote and support the Cultural Olympiad across the UK.
As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG now has six Tier One Partners – Lloyds TSB (Banking and Insurance Partner), EDF Energy (Utilities Services Partner), adidas (Sportswear Partner), British Airways (Airline Partner), BT (Telecommunications Partner) and BP (Oil and Gas Partner) and one Tier Two supporter – Deloitte.
The Worldwide Olympic Partners already signed up for 2012 under the International Olympic Committee’s global TOP programme are Coca-Cola, Atos Origin, GE, McDonalds, Omega, Panasonic, Samsung and Visa.
