Brandrapport Picks Up E.on Contract

Sports marketing agency brandRapport has picked up the account to manage utility
brand E.ON’s group wide sponsorship strategy, in particular focusing on its
Olympic marketing.

The contract will see brandRapport particularly focus on Olympic strategy and
activation programmes in key European markets ahead of the 2008 Games in
Beijing.

brandRapport has worked with E.ON UK for the past six years however this is
the first time the agency will have worked for the E.ON Group, which is based in
Dusseldorf.

As well as managing the group wide sponsorship strategy process, brandRapport
will also help E.ON to develop activation programmes in the run up to and
including the 2008 Beijing Games.