Brandrapport Wins Panasonic Account

The UK division of worldwide Olympic partner Panasonic has appointed associative marketing and sponsorship agency brandRapport to leverage its Olympic sponsorship in the UK.

brandRapport will work with Panasonic UK to pull together a four year strategy which the agency will then activate. As part of its role, brandRapport will receive and respond to all Panasonic’s Olympic sponsorship enquiries within the UK.

The appointment comes following a PR campaign run by brandRapport to award each of the Beijing Olympic gold medallists with the latest Panasonic Viera television and Blu-ray player.