British Gymnastics Reveals New Brand
British Gymnastics has launched its new brand at the weekend’s Artistic British Championships, ahead of the London 2012 Olympic Games.
Following a revision of strategic priorities in early 2011, British Gymnastics has prepared a fresh new brand that takes its inspiration from the movement of the gymnast.
Designed by London based creative design agency, Bear, the new brand includes a new logotype and supporting motion graphics.
According to the agency, the unique logo incorporates hints of the beauty and precision of the sport supported by a series of original motion graphics that have been created from an actual gymnast’s movement.
British Gymnastics CEO Jane Allen, said: ‘A lot has been said about the legacy of the Olympic Games. British Gymnastics has been driving a marketing and communications strategy for over 18 months to ensure our membership is ready to take advantage of the promotion our sport will receive throughout the UK. BG’s new brand is a major component of that strategy and will reach out and excite existing members whilst inspiring a new generation of participants and fans.’
The new brand was officially launched last weekend at the Echo Arena in Liverpool, where the nation’s artistic gymnastics Olympic hopefuls performed in front of selectors ahead of the Olympic team announcement on 4th July.
