British Motogp Signs New Title Sponsorship
The Hertz Corporation, the global car rental brand, has been announced as the title sponsor of the 2012 British MotoGP, to be held at Silverstone on 15th to 17th June.
The move follows the successful collaboration between the MotoGP rights holder Dorna Sports and Hertz, which has been the car and equipment rental supplier for the premier motorcycle racing World Championship since 2010.
‘Britain is certainly on the world stage for sports this year, and I’m very proud that Hertz is the title sponsor of the exhilarating British Grand Prix,’ said Michel Taride, President of Hertz International and Executive Vice President, Hertz Corporation.
‘The adrenaline-fuelled MotoGP event will have fans on the edge of their seats as they marvel at the feats of the riders and their motorcycles alike, and it is a privilege to be part of the action.’
The MotoGP is an eighteen-race series visiting thirteen countries across four continents. The Hertz British Grand Prix edition of the MotoGP will see Britain’s Cal Crutchlow and James Ellison battle with the likes of Valentino Rossi, Jorge Lorenzo and Casey Stoner for the winning title.
As title sponsor of the British MotoGP, Hertz will benefit from significant media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops, and clothing of the Paddock Girls.
