Bskyb Prepares Bid For 365 Media

BSkyB is readying a £94 million bid for online sports betting firm 365 Media as
part of the broadcaster’s expansion of its gambling services.

BSkyB already offers a betting service through its SkyBet subsidiary but the
acquisition of 365 Media would significantly increase the customer base of the
broadcaster’s gambling services.

365 Media incorporates the Sportinglife.com, PlanetRugby.com and TEAMtalk.com
sites as well as the individual sports sites under the 365 brand such as
Football365 and Cricket365.

365 Media estimates that it reaches 9 million web users a month.