Bt Extends Paralympic Deal Beyond 2012

Telecommunications company BT has agreed a new deal which will see it continue to support the country’s Paralympic athletes through the London 2012 Paralympic Games and beyond.

The deal sees BT partner ParalympicsGB after the London 2012 Paralympic Games, from January 2013 until December 2016, supporting athletes as they compete in Sochi in 2014 and Rio de Janeiro in 2016.

As part of the collaboration, BT has the highest level of sponsorship rights and benefits including; association with the ParalympicsGB team, tickets and hospitality rights at the Paralympic Games of 2014 and 2016 and at other official Paralympic events, and extensive branding and recognition across BPA marketing materials.

BT has been a long-term supporter of the British Paralympic Association (BPA) – its first sponsorship deal was agreed when the organisation was founded in 1989.

The Paralympic World Cup started in Manchester yesterday.