Bt Signed As Title Sponsor Of Sport Industry Awards
BT, one of the world’s leading providers of communications services, has become the first-ever headline partner of the sport industry’s flagship event – the Sport Industry Awards.
The launch of the BT Sport Industry Awards – a three-year collaboration – will be the latest step in the brand’s journey to the very heart of British sport.
BT was the official communications services partner of London 2012, is supporting the British Paralympic team all the way to Rio 2016 and is getting ready for the launch of BT Sport this summer.
Nick Keller, Chairman of the Sport Industry Group, commented: ‘BT’s mission as an official London 2012 partner – ‘Bringing us all together’ – fits perfectly with what the Sport Industry Group has been doing in the UK for the past 12 years. It is only fitting that in a year when the Awards will be honouring some remarkable world-class Olympic and Paralympic campaigns that we will be joining with such a key contributor to the success of London 2012.’
Dame Kelly Holmes who has worked with BT for a number of years as a BT sporting Ambassador said: ‘I started working with BT in 2008 and the imaginative and myriad ways they brought the magic of the Olympics and Paralympics to millions of people was fantastic. They really are a brilliant company to work with and I know they have an amazing vision to make the BT Sport Industry Awards the Brits of sport.’
Suzi Williams, BT’s Group Marketing and Brand Director, said: ‘London 2012 has been transformational for BT and nothing brings people together in quite the same way as sport. That’s why this new partnership is such a natural next step, demonstrating BT’s long-term commitment to the sport industry. We can’t wait for this year’s event, and a chance to relive some of the highlights of 2012.’
More than 1,750 people will come together for the flagship event on Thursday 2nd May, where the very best commercial work in sport will be rewarded in front of a star-studded audience of sporting legends, celebrities and industry leaders.
The BT Sport Industry Awards is the largest of the Sport Industry Group’s efforts to provide the sector with unrivalled opportunities to do business – a role it has now been performing for more than a decade.
