Bt To Sponsor Paralympic World Cup
Already a Tier One sponsor of the Olympic Games and Paralympic Games, BT will also now be the title partner of the BT Paralympic World Cup.
In the four-year commitment, BT will be the sponsor of the largest annual international multi-sport competition in elite disability sport.
In addition to this year’s World Cup, taking place from 20-25 May in Manchester, BT’s sponsorship runs up to and includes the 2012 BT Paralympic World Cup.
BT’s rights include extensive branding at all events, tickets and other additional marketing rights.
There will also be opportunities for BT people to be involved through volunteering, specifically with the BT Ambassador Programme, which aims to inspire employees and customers to support and mentor the young British hopefuls aiming to compete in the London 2012 Games and future Olympics to come.
Oscar Pistorius, one of the world’s leading Paralympic athletes, is the latest to join the Programme.
BT Group Marketing and Brand Director Suzi Williams said, ‘We’re also delighted that Oscar Pistorius has become a BT Ambassador. Through his courage and determination, Oscar has redefined the very concept of athletic achievement and he’s an inspiration to people around the world.’
ParalympicsGB host the event and their Chief Executive Phil Lane added: ‘Since its inception in 2005, the Paralympic World Cup has become an important event in the elite disability sport calendar and I am delighted that a company with BT’s global stature is supporting it.’
