Calls For Public To Set Carbon Offset Record

BP Target Neutral has announced it is inviting London 2012 ticketholders, from across the world, to try and set a new world record for the most number of people offsetting their travel carbon to a single event.

In so doing, BP’s not-for-profit Target Neutral carbon management scheme is seeking to create awareness of the environmental impact of all journeys and will invite ticketholders to sign up to have their travel carbon footprint offset at no cost to themselves.

As the London 2012 official Carbon Offset Partner, BP Target Neutral will be providing the administration and funds to offset the carbon emissions from Games-related travel of ticketholders.  

The more people that sign up, the more Target Neutral can support low carbon development projects worldwide.

A personal invitation to participate will be emailed by The London Organising Committee of the Olympic and Paralympic Games (LOCOG) to ticketholders on Monday, 3rd October, inviting them to take part in the world record attempt.

BP athlete ambassador William Sharman said: ‘I am a huge advocate of Target Neutral – reducing and offsetting our own carbon footprint is one small step to helping save the planet that we all live on’.

‘If everyone does their bit the impact will be significant – and what better way to start than by offsetting your journey to the 2012 Olympic Games in London – if every one of the spectators signs up for BP’s not-for-profit scheme in just a couple of clicks millions of people will be making a real difference’.

Seb Coe, chair of LOCOG said: ‘Sustainability underpins all of our plans – and has done since the bid. BP’s Target Neutral scheme is a fantastic opportunity for millions to offset their carbon footprint and help London 2012 to inspire positive social, economic and environmental change for the future’.