Shorts: Chelsea Women, Leeds United, Emirates Stadium
Reigning WSL Champions Chelsea have signed a multi-year partnership deal with Reign Storm.
Chelsea women’s squad players will create unique content to promote the a zero-sugar energy drink, which features plant-based caffeine, and is now available in the UK, following its US launch in 2023.
Reign Storm will also feature in pitch-side advertising during home games at Stamford Bridge and Kingsmeadow Stadium.
The partnership will include promotions, such as chances to win VIP meet-and-greets with players, signed merchandise, tickets, and hospitality experiences.
Casper Stylsvig, Chief Revenue Officer at Chelsea, said, “Reign have created an innovative energy drink which has shown its value in the US as a natural choice for new and existing energy drinkers, along with health-conscious individuals wanting to boost their active lifestyles with clean energy.”
Hisense has marked the extension of the company’s Leeds United partnership with the unveiling of club-branded fridges.
The renewal will see the Leeds-headquartered company continue as an official partner of the club, having first joined forces with the Whites during the 2020/21 season.
Only a limited number of Leeds United fridges will be available for purchase.
Arun Bhatoye, Head of Marketing at Hisense UK, said, “This ongoing collaboration highlights our dedication to sports partnerships.
“It also presents a fantastic opportunity to connect with fans in fresh and innovative ways – enhancing their viewing experience both in the stadium and at home.”
Arsenal have sold more than 40,000 tickets for their Women’s Super League (WSL) opener with Manchester City at Emirates Stadium on Sunday.
The Gunners have made the Emirates their main home for their women’s team this season and will play eight of their 11 WSL games there.
The crowd of 40,000 would mean Arsenal Women are playing in front of a bigger crowd than half of the Premier League games taking place over the same weekend, with more tickets expected to be sold in the coming days.
The Gunners have made a huge push with their women’s team and had three new WSL attendance records last season.
QPR have expanded their partnership with Academia for the 2024/25 campaign.
As part of the new deal, Academia, a provider of IT solutions and services, has become the back-of-short sponsor of QPR Women who compete in National League Division One South East.
Academia will also continue to support QPR in the Community Trust and their education technology programmes.
Euan Inglis, QPR’s Commercial Director, said, “Mark McCormack, Academia’s managing director, and Academia are huge supporters not only of the club, but a number of Community Trust projects.
“Education is a key sector for Academia, so tapping into their expertise in this area is fantastic for the club and its community-related projects.
“As the club puts more resource into the Women’s team, having Academia branding on their kit this season is very exciting for them.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
