Coca-cola Hits London 2012 Recycle Target

Worldwide Olympic sponsor Coca-Cola has revealed it has achieved its target of recycling 10.5 million plastic bottles used at the London 2012 Olympic and Paralympic Games – with most reportedly back on shelves within six weeks.

The target was part of the wider initiative to make London 2012 the first sustainable Olympic Games in history.

Coca-Cola had been working with London 2012 before the Games on how to maximise bottle recycling during the Olympics, and even looked at the shape and style of bins located at Olympic venues.

Their products at London 2012 were sold in 100 per cent recyclable bottles containing 25 per cent recycled content, while Coca-Cola also pioneered carbon footprint methodology to help reduce their environmental impact.

Research commissioned by Coca-Cola has shown that 70% of visitors surveyed at London 2012 said they would now be more likely to recycle at home.