Coke Extends 2012 Ties With Paralympics Deal

Coca-Cola has strengthened its relationship with London 2012 after extending its sponsorship deal to the Paralympic Games.?

Coca-Cola is already a long-term supporter of the Olympics and the new partnership will aim to inspire more people to get active and help promote sport for all in the lead up to London 2012.?

Coca-Cola has been a supporter of the Paralympic Movement since Barcelona in 1992, and has focused on driving awareness about the Games to consumers through numerous advertising initiatives.?

The Company has also been involved in the Olympic Movement since 1928, and is the longest continuous sponsor of the Olympic Games.?

Coca-Cola is also a supporter of London 2012’s Singapore promise which pledged to connect young people throughout the UK and across the globe through sport, and now the drinks company will look to use its sponsorship of the Paralympic Games to get more young people active.

Daryl Jelinek, General Manager, London 2012 Coca-Cola Project Team, welcomed the announcement: ‘We want to be a big part of generating that inspiration and excitement on the road to 2012, using our sponsorship to motivate people across the UK and beyond to get active and to drive awareness of the Paralympics.’