Coke Unveils Torch Relay Cinema Ad
Coca-Cola has launched a new cinema advertising campaign as part of its Olympic Torch Relay marketing activity, featuring an up-and-coming British actor running with a torch across the UK.
The cinema ad, created by advertising agency Mother, features the young actor Thomas Turgoose running with a flaming torch, inspiring young people he passes to: ‘Nominate a friend and give them the chance to run with the Olympic torch’.
Turgoose starred in the Shane Meadows-directed ‘This Is England’ film.
The ad’s aim is to create excitement about the London 2012 Olympic Torch Relay, celebrating the role young people play in society and encouraging people to nominate a ‘Future Flame’.
A TV ad airs for five weeks with media buying strategy carried out by Vizeum.
Coke launched its ‘Future Flames’ campaign this month by showcasing a live music event in London, featuring appearances by Dizzee Rascal and Eliza Doolittle.
The drinks giant is using a mixture of musicians and athletes to target young customers in its integrated campaign.
The Olympic Torch Relay kicks off in May next year and the route covers 8,000 miles across the UK.
