Companies Expecting Minimal Impact From 2012
Over two-thirds of large companies in the UK expect the London 2012 Olympic and Paralympic Games to have virtually no impact on their ability to operate ‘business as usual’, according to new research from Deloitte.??
Even in London the figure remains very high with 60% believing the Games, which will last for a combined 29 days over a six-week period, will have minimal impact on their business.
??24% of London companies expect a medium level of disruption with just 16% planning for a high level of impact during the Games.??
However, a sizeable proportion of businesses have recognised the need to plan for the Games.??
Around a quarter of large businesses in the UK have appointed an individual or group to manage the potential risks to their business and assess the opportunities on offer as a result of the Games.??
Heather Hancock, London 2012 Partner at Deloitte, said: ‘The London 2012 Games will be a great sporting, spectator and viewer event – it will set the capital and the whole country alight.’??
‘It’s a good start that, with just under two years to go, 25% of the businesses we surveyed are already thinking about the impact and the opportunities of London 2012. These companies stand to be best placed to benefit from the business boost the Games can deliver.’??
12% of companies (15% in London) also admitted that their preparations for London 2012 aren’t on track.
