Connexi Platform Launches
Connexi, the online sponsorship marketplace backed by the Crown Talent & Media Group and supported by SMG Insight, has officially opened for business.
The platform uses proprietary technology to support brands, rightsholders and agencies looking to form commercially relevant sponsorship partnerships. It draws on real-time data, fan behaviour insight and search functionality, claiming to match parties in an “effective” and “time-efficient” way.
Connexi’s board of senior executives includes Jonathan Durden, founder of PHD Media, Tim Crow, Ex-CEO of Synergy and Jamie Salmon, the only rugby player to represent both New Zealand and England at international level.
Durden commented on the launch, saying: “When we founded PHD Media we filled a clear vacuum that had emerged in its previously static market, and it flourished into a $12 billion business. Connexi now has the same opportunity, to capitalise on a growing void for clarity in all areas of sponsorship and to match the right brands and agencies with the appropriate rights holders properties.”
Crow added: “Sports marketing and sponsorship innovation has always fascinated and driven me, and runs like a red thread through my career, so it was natural for me to get involved with Connexi. It’s a breakthrough innovation in an area of sponsorship that’s been crying out for it for years… I’ve got no doubt that it is going to revolutionise the sponsorship ecosystem and result in more efficient and effective trading and better partnerships.”
The Connexi platform benefits from an exclusive partnership with SMG Insight, the sports sponsorship research arm of YouGov, which gives it access to real-time data from SMG Insight’s SportsIndex data pool.
Connexi claims it enables the platform to deliver “actionable insights, which go beyond the numbers” and allows users to “constantly assess performance, partnerships and strategies.”
Founder Rory Stewart-Richardson said: “Connexi offers brands, agencies and rights holders a time efficient, data-driven process to find the most commercially relevant partnerships in the market. By partnering exclusively with SMG Insight we can dive a lot deeper into audience data than ever before, as well as pull on our other bespoke data points to drive more relevant and longer lasting deals.”
Connexi has launched with founding clients including Fusion Festival and The Premiership Rugby among others from the worlds of professional football, rugby, motorsport, NGBs, music and entertainment.
