Deloitte Signs Up As London 2012 Sponsor

Deloitte has signed a deal with LOCOG, the organising committee for London 2012 Olympics, to become the professional services partner for the Games – the first Tier Two sponsor to sign up.

The deal will give Deloitte the designation of official professional services supporter of London 2012, with rights to use the London 2012 marks, and rights to Team GB and Paralympics GB.

Deloitte becomes the exclusive provider of professional advisory services to LOCOG, including tax, human capital, management consulting, and financial support through secondments and advisory work.
 
As a Tier Two supporter, Deloitte can begin activating its relationship from January 2009.

LOCOG Chief Executive Paul Deighton commented: ‘This is an exciting and innovative deal, with Deloitte supporting us not only with cash, which is essential as we raise the £2bn of private finance we need to host and stage the Games in 2012, but will also provide us with expert people.

‘We will grow very quickly, to an organisation of 2,500 people at Games time. Having high-calibre secondees from Deloitte with a flexible range of skills across a number of different operational areas  will help us in our goal of building a world class organisation to stage a truly memorable Games, and leave a lasting economic, sporting, social and environmental legacy long after the summer of 2012.’

London 2012 currently has three Tier One partners – Lloyds TSB, the official banking and insurance partner, EDF Energy, the official utility services partner, and adidas, the official sportswear partner.