Dow To Wrap Olympic Stadium
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that Worldwide Olympic Partner Dow Chemical Company will produce a sustainable, fabric wrap that will encircle London’s iconic Olympic Stadium during the Olympic and Paralympic Games.
The wrap will comprise of 336 individual panels – each approximately 25 metres high and 2.5 metres wide and will help the stadium become the visual centre piece of the Olympic Park at Games-time.
Installation will be completed by spring 2012, and in keeping with LOCOG’s goal to stage a sustainable Olympic Games, Dow will repurpose the wrap following the 2012 Olympic competitions.
The wrap will include resins made by Dow’s Performance Plastics Division and will require fewer raw materials to manufacture.
The post-industrial recycled content and the hardware used to hang the wrap will be recycled in Europe following the Games.
LOCOG Chair Sebastian Coe said: ‘The stadium will look spectacular at Games time and having the wrap is the icing on the cake. I’m delighted that Dow as one of the newer worldwide partners of the Olympic movement will be providing it and importantly doing it in a sustainable way’.
‘It reflects our vision and is a real statement of intent from Dow about their commitment to the Games’.
George Hamilton, vice president of Dow Olympic Operations, added: ‘Our goal is to provide solutions that help make the Olympic Games more sustainable, safer and that will help improve performance’.
‘We’re providing this wrap as a sustainable solution for the Games and we look forward to celebrating its completion with Olympic fans around the world. We’re proud that the wrap will have a lasting and sustainable legacy, and one that will improve quality of life long after the closing ceremonies’.
In July 2010, Dow announced its official Worldwide Olympic Partnership as part of The Olympic Partners Program (TOP).
As the official “Chemistry Company” of the Olympic Movement, Dow is partnered with the International Olympic Committee (IOC) and National Olympic Committees around the world through 2020.
