Dutch Giants Loan Club To Fans
PSV Eindhoven has gone on loan to its fans from this week as part of its shirt sponsorship deal with online credit company Freo.
Fans have been offered the chance to ‘borrow’ everything from the club’s stadium to captain Mark van Bommel, the team bus and the UEFA Cup, with 100 PSV-related items from across the club up for bids.
The campaign sees a virtual PSV stadium invite fans to search for the item they want to borrow, then click to claim it. To be awarded the object each fan must leave a message on the GekvanPSV.nl page saying why they should be lent the item. A jury consisting of PSV players and Freo will judge the claims and select the best.
To launch the campaign players advertised that they are ‘For Hire’ on their shirts during Saturday’s match with Willem II Tilburg. Stickers were also placed on the actual objects in the stadium that say ‘On loan, borrow your piece of PSV.’
Freo spokesman Bart Weerkamp said: ‘The Freo Loan League is a money-can’t-buy, once in a lifetime opportunity that rewards loyal fans, for free. With The Freo Loan League, supporters can access parts and people within PSV Eindhoven that are normally out of their reach. The campaign mirrors the Freo philosophy: making dreams possible, making the impossible possible.’
The campaign is a collaboration between Havas Worldwide Amsterdam and digital production company MediaMonks Amsterdam.
