Edf Energy Boost Powers Bpa To Rio
The British Paralympic Association has announced that EDF Energy will renew its sponsorship of the organisation and ParalympicsGB, building on their relationship that began with the energy company’s London 2012 Games sponsorship.
EDF Energy become the fourth commercial partner to be signed for the next four years, and the second to be announced in two weeks after business advisory firm Deloitte also renewed their deal, joining BT and Sainsbury’s as Official Partners of the BPA and ParalympicsGB.
The partnership will provide support for ParalympicsGB at the Winter Paralympics in Sochi next year as well as the Rio 2016 Paralympic Games.
In addition to the deal with the BPA, EDF Energy will continue its ‘Team EDF’, the ambassador programme through which they support individual Paralympic athletes as they prepare for the Games.
Tim Hollingsworth, chief executive of the BPA, said of the deal: ‘This is a very exciting announcement for the BPA because EDF Energy has been a fantastic supporter of the team for several years. Their Green Team initiative for London and their fundraising have had a genuine impact on our organisation and we can’t wait to start working together on plans for the future.’
‘We are delighted that there has been so much interest from the London 2012 partners in continuing on the journey to Rio with us and this shows how the Movement has developed and the value companies see in associating with it. Without the support of our partners and our charitable work, we could not take a ParalympicsGB team to the Games so their backing is absolutely critical to our potential successes over the next four year cycle.’
Vincent de Rivaz, chief executive of EDF Energy, added: ‘The London 2012 Games were an inspiration to us all at EDF and we are proud to be able to continue to support the BPA on the road to Rio.’
‘EDF Energy employees got fully behind our charitable partnership with the BPA and raised over £650,000 which exceeded the fund raising target we set ourselves three years ago. And we’re delighted to have helped the BPA with the ‘Greening the Team’ initiative – with their 2012 training camps becoming the first events of their kind to receive a gold accreditation for sustainability from the Council for Responsible Sport.’
