Edf Hires Havas Sports For 2012
EDF Energy has appointed sports marketing agency Havas Sports UK to handle the brand’s activation of its top-tier domestic sponsorship of the London 2012 Olympics.
Havas Sports UK will support EDF’s role as sustainability partner of the London 2012 Olympics and Paralympics by recruiting brand ambassadors and co-ordinating a range of activities to deliver EDF’s sustainability credentials to a mass audience, both regionally and nationally.
Planned activity includes a ‘Carbon Challenge’ campaign to encourage 12m people across Europe to commit to cutting their carbon footprint by 15% before 2012.
Keith Impey, CEO of Havas Sports, commented: ‘Sponsorship of London 2012 gives EDF a powerful platform to take ownership of the sustainability debate and establish clear leadership on this hugely important issue.
‘We’re fortunate enough to have a healthy existing relationship with EDF, but the Olympics represents a different challenge entirely, and we had to show we could handle an event of such unique size and importance.’
