England Hockey Hires Capitalize

England Hockey has appointed sport marketing agency Capitalize to handle the PR
campaign for the EuroHockey Nations Championships (EHNC) in Manchester in August
2007.

The campaign will consist of ongoing business-to-business PR as well as a
pre-event pan-European PR campaign.

Capitalize will also run an onsite press office for the EHNC 2007 which take
place at Belle Vue between 18 and 26 August 2007.

The nine-day tournament offers the top three teams in each competition direct
qualification for the 2008 Olympic Games in Beijing.

The EHNC 2007 will be the biggest stand-alone hockey event to be held in
England since the 1986 Men’s World Cup in London and is set to be a fascinating
spectacle for fans across Europe.