Essentially Group Strengthens Senior Team
Essentially has strengthened its senior team with the appointment of Will Dowdy as sales director and Sarah Dawson as head of client services, with Nick Hoyle moving into the role of MD UK.
Dowdy joins from AEG after five years, securing long term entertainment sponsorships with the likes of Sony and PepsiCo for The O2 and naming rights deals with the Co-operative and KPMG.
Prior to AEG Will worked at Benchmark Sport and Global Media, and now joins Essentially to head up the sales team and assist the drive for new sponsors across its portfolio of sport, music and event properties.
Dawson arrives at the company to head up its expanding Client Services Division, overseeing the Rights Management, Events and Brand Management & Activation teams.
In recent years the Division has expanded into music to compliment its sporting offering and the team delivers campaigns for international brands including Miller Genuine Draft’s “Miller Music Tour” in New York, Dove Men+Care’s sponsorships in rugby union, Laithwaite’s Wine partnership with the ECB and the commercial rights of the RaboDirect PRO12 on behalf of Celtic Rugby.
Most recently Sarah was director of one of the Olympic Legacy projects, Gold Challenge, which was partnered with Team GB & Sport England and encouraged 150,000 consumers into Olympic sports in the lead up to London 2012.
She was previously head of sport for Limelight Sports, which won the coveted Sport Agency of the Year Award at the BT Sport Industry Awards 2011.
