Eurosport Marks 25 Years With New Campaign

Eurosport this week kicks off its 25th year in live sports broadcasting with the launch of a new on and off-air activation campaign, “We Live For Live”, which will feature B2B and B2C promotional activity throughout 2014. 

From its first transmission in 1989 as part of the fledging satellite TV industry, Eurosport will this year celebrate its growth across the last quarter of a century with a series of external and internal activations including:

• 25 years LIVE branding and graphics to be used on-air and on-site at live events.

• An integrated campaign of marketing communications through advertising, content, PR, social media, end user-consumer activity, on-site at events, plus internal staff engagement.

• An international consumer competition will offer a “Golden Ticket” prize to experience a selection of sporting events across Europe in this celebratory year.

Eurosport will also illustrate its global position through bespoke research developed to give a comprehensive view into the live sport preferences of European fans which will be published in late January 2014.

Jean-Thierry Augustin CEO of the Eurosport Group said of the landmark: ‘Reaching our 25th year in such a strong position is a reflection of the hard work and passion of all the staff at Eurosport. We won’t be looking back in 2014 but using the knowledge we have developed since 1989 to continue to look ahead to innovate and improve our content to bring the public the most immersive and insightful live sports experience.’

‘We have built a culture of sustained achievement and are proud of our leader position. At the heart of this success is a clear belief that sport is the star and the fan can fully experience the drama, excitement and emotion of live sport on Eurosport media.’ 

Over 5,000 hours of live action are broadcast throughout the year, featuring coverage of over 120 different sport disciplines.