Eurosport Reveals Sports Fans Research
Sports fans are significantly more likely to purchase consumer products and services than the general population in Europe’s three biggest markets according to new research commissioned by sports entertainment group Eurosport.
The ‘Sports Fans 3.0’ study was created through surveys with nearly 7,000 16 to 69-year-old men and women in Germany, France and the UK.
Eurosport commissioned the study as part of an on-going effort to better understand its viewers’ financial and social habits.
The research showed sports fans indicated greater interest in all main consumer categories – from technology and travel to luxury and fashion – than the general population, while a greater percentage of sports fans also intended to buy such products or services within a year.
The research also found sports fans are more ‘connected’ than the general population, with a larger percentage using social networks (83%/78%) and demonstrating greater engagement and interaction on such platforms.
Vincent David, Eurosport’s Marketing Deputy Director, said of the findings: ‘The “Sports Fans 3.0” research demonstrates that the European sports fans, and therefore the Eurosport audience, have characteristics that are highly attractive for advertisers.’
David added: ‘These loyal and passionate fans clearly habitually connect with friends and share ideas, and are therefore a great first point of contact for brands. In these challenging economic times reaching out to them is a strategic investment.’
