Eurosport Unveils Branding Redesign

Pan-regional broadcaster Eurosport has rebranded itself with a new visual
identity to emphasise its multimedia platform offering.

The new branding system includes re-designed logos and five brand tabs using
the star as a key symbol across all of Eurosport’s platforms.

The new logos are designed to show how the Eurosport Group comprises of
television channels, websites and digital services including mobile and
interactive offers.

With the continuous growth of all brands including Eurosport, Eurosport 2,
Eurosport.com, Eurosportnews and Eurosport Mobile, the objective of the new
brand identity is to harmonise all of Eurosport’s media assets under the same
graphic identity.

‘Eurosport has one of the most recognisable and respected brands in Europe,
and we intend to grow its value as the company evolves,’ said Laurent-Eric Le
Lay, Eurosport’s chairman and CEO.

‘This evolution will allow Eurosport to be better recognised for our
expertise and multimedia offer, reinforcing the emotional connection with our
audiences and expressing Eurosport’s ambition to emerge as the leading sports
expert in Europe.’