British Eurosport has unveiled an application for the iPhone that allows subscribers to watch the channel live on their device.
Eurosport Player will stream the British Eurosport and British Eurosport 2 TV channels live through the application.
Viewers will be able to watch the Vancouver Winter Olympic Games live, as well as French Open tennis, Tour de France, MotoGP, World Superbikes, British Superbikes and the World Touring Car Championships, among other international events featured on British Eurosport and British Eurosport 2 TV channels.
The two British Eurosport channels are accessible by downloading the new Eurosport Player application free.
Users will pay £2.39 per month or £23.99 per year subscription to access content from both TV channels.
The application will enable users to access the channels live via both 3G and Wi-Fi.